Dr Ilan Lieberman is a Consultant in Pain Medicine at Manchester Foundation Trust, where he has spent more than 25 years at the forefront of treating complex and chronic pain. With a career grounded in clinical excellence, multidisciplinary collaboration, and compassionate patient care, he has become one of the leading voices in the UK on modern pain-management approaches. Alongside his clinical work, Ilan has been a long-standing advocate for innovation in digital health. His interest in technology, behaviour change and patient activation led him to develop Elyfia — a new digital companion designed specifically for people living with fibromyalgia. Elyfia supports patients between appointments, helping them increase daily activity, manage symptoms more effectively, and engage more meaningfully in rehabilitation. Ilan’s belief is simple: patients do better when supported every day, not just in the clinic. Elyfia bridges that gap — and strengthens the value of physiotherapy by helping patients arrive more active, motivated, and ready to progress. At Therapy Expo, Ilan will introduce Elyfia, sharing how physiotherapists can incorporate it into practice to enhance outcomes for patients with persistent pain and fibromyalgia. He will also outline a new financial partnership model enabling any care provider to offer Elyfia directly to their patients.