Charlie Howes is the Founder and CEO of Klatch, a digital marketing agency specialising in private healthcare. He has 15 years of marketing experience, including eight years helping clinics improve patient acquisition, conversion and revenue. Before founding Klatch, Charlie held senior SEO and growth roles at companies including StoneX, heycar and Snaptrip Group, where he led large-scale organic growth, conversion and digital performance strategies. Today, Charlie works with private clinics across the UK and internationally, helping them connect Google Ads, SEO, conversion optimisation and patient-management data to understand which marketing activity generates real appointments and revenue. Through Klatch, his team has helped clinics scale patient acquisition across physiotherapy, chiropractic, osteopathy and the wider private healthcare sector.