The Sports Massage Association Announces Attendance at the New-Look Therapy Show 2026

The Sports Massage Association (SMA) is pleased to announce that it will be exhibiting at the newly rebranded Therapy Show at the NEC Birmingham on 25 and 26 November 2026.

As the UK’s leading professional association for soft tissue therapists, the SMA is excited to be part of this next chapter for the show. The event will bring together therapists, educators, exhibitors and professionals from across the sector for two days of learning, networking and professional connection.

The SMA’s presence at the event reflects its ongoing commitment to supporting high standards in education, professional practice and public confidence within soft tissue therapy. The Association looks forward to meeting existing members, welcoming new therapists to the stand, and speaking with visitors about professional standards, practitioner development and the work of the SMA in supporting the profession.

Visitors to the SMA stand will be able to find out more about the Association’s role in promoting robust membership standards, supporting continuing professional development, and helping the public identify appropriately qualified practitioners.

The SMA is proud to be part of an event that continues to bring the therapy and rehabilitation professions together and looks forward to welcoming visitors at the show in November.